ACHIEVING GROWTH WITH FIRST PARTY DATA
A Fortune 1000 insurance company needed help transforming their customers’ digital experience, which is the cornerstone of their growth strategy.
Considering the company’s insurance products, value proposition, and customer decision-making behavior, we were tasked with designing a scalable marketing plan and first party data ecosystem.
We had to be cautious due to the industry shift of data collection practices and consumer privacy regulations.
Through authentic customer journey development, personalized messaging, community cultivation, and brand equity measurement, the company converted
ALL EXISTING CLIENTS
into risk management community members within 6 months of implementation.
15% Retention Increase
20% Cross-Sell Increase
30% Consumer Data Increase
10% Policy Increase