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USING TRAVEL DATA TO IMPROVE ONLINE SALES

An online recreation store saw increased sales for ski gear during certain warmer months, but did not know why. As a result, they ran general campaigns year-round across the United States in fear of missing potential customers.

We began by analyzing a wide range of data – sales, travel, weather, and ski resort occupancy. We then created dashboards to highlight trends and discover customer tendencies related to ski-based travel.

 

This allowed us to deliver digital campaigns via EmailMeta, TikTokYouTube, and Google Search with precision, achieving

 

INCREASED SALES & ROI 

along with enhanced stock management and a rock solid marketing strategy for deployment across every season.

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24% Less Budget Spent on Ads

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18% Increase in Repeat Customers

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20% Consumer Data Increase

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15% Increase in Yearly Sales

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