USING TRAVEL DATA TO IMPROVE ONLINE SALES
An online recreation store saw increased sales for ski gear during certain warmer months, but did not know why. As a result, they ran general campaigns year-round across the United States in fear of missing potential customers.
We began by analyzing a wide range of data – sales, travel, weather, and ski resort occupancy. We then created dashboards to highlight trends and discover customer tendencies related to ski-based travel.
This allowed us to deliver digital campaigns via Email, Meta, TikTok, YouTube, and Google Search with precision, achieving
INCREASED SALES & ROI
​
along with enhanced stock management and a rock solid marketing strategy for deployment across every season.
24% Less Budget Spent on Ads
18% Increase in Repeat Customers
20% Consumer Data Increase
15% Increase in Yearly Sales